Are you struggling to find new customers? Many small to mid-size businesses struggle to generate new leads every month. There are a few reasons for this:
THE GAME HAS CHANGED
Word-of-mouth, cold-calling, direct mailing, and referrals all are anitquated and unmeasurable activities for business growth. Additionally, customers are better informed and the old approach of knowing more than your customer is shifting the conversation. The lowest study results tell us that 57% of the sale process has evolved before we speak to a prospect in both B2B and B2C companies. Why?
TECHNOLOGY AND CONSUMER DEMAND
Quite simply, we want to know more as consumers and the internet allows us to find out. More companies are informing and educating customers before the sales process starts, making the sales process change and the strategy to prospecting new and different. Also, customers prefer to find out on their own to get a "good deal" or the "best bang for their buck".
Your competition may have already started developing their own content to "get in the game". You need to be informed and follow the same process. The key to this is in your information and content funnel.